Spec Ad for Chocolate Oatly

Spec Ad for Chocolate Oatly

Client makes oat milk and wants to promote their new chocolate oat milk, especially to adults, who traditionally don’t drink chocolate milk. Oatly as a brand has an irreverent, wordy, meta voice. I wrote copy for an ad suggesting that the difference between something “immature” like putting chocolate milk into coffee and something “mature” and “sophisticated” like drinking a mocha is only a matter of semantics.