Spec Ad for Chocolate Oatly
|

Spec Ad for Chocolate Oatly

Client makes oat milk and wants to promote their new chocolate oat milk, especially to adults, who traditionally don’t drink chocolate milk. Oatly as a brand has an irreverent, wordy, meta voice. I wrote copy for an ad suggesting that the difference between something “immature” like putting chocolate milk into coffee and something “mature” and “sophisticated” like drinking a mocha is only a matter of semantics.